Great stuff as always. I'd build slightly on the packaging one. Clearly the quality of the content is key, but we find that packaging is increasingly important to get people engaged with it - eg they'll engage far more with something repackaged into slide form than they will as straight text. It's a nuance, as you need the quality there in the first place. But I think it increasingly matters. Interested in your take.
Great stuff as always. I'd build slightly on the packaging one. Clearly the quality of the content is key, but we find that packaging is increasingly important to get people engaged with it - eg they'll engage far more with something repackaged into slide form than they will as straight text. It's a nuance, as you need the quality there in the first place. But I think it increasingly matters. Interested in your take.