Sitemap - 2023 - The Rebooting

Lessons of 2023

2024 storylines

Podcasts as ‘nuance media’

The platform-publisher divorce

The decline of mass media

The church of recurring revenue

What Elon Musk gets wrong about ads

Message received

The tsunami of crap has arrived

Newsletters aren’t business models

Thoughtful mercenaries

Narrative violations

The ARPU stage of subscriptions

Interface shift

Jezebel died for web publishing's sins

The state of subscriptions

Twilight of the brands

System players

How Blockworks survived the crypto winter

Adventures in sales

The B2B-cession

Lost in the information space

The B2B events reset

Age of ambiguity

The 25-year-old media planner

Moving past ZIRP

Retail media rising

Mary Meeker was wrong

‘Screw the algorithm’

Newsletter moneyball

Old playbooks

Product people

The publisher/agency model

Serious People

Back to the future

Ad targeting in transition

Media's uncanny valley

Ecosystems

From CPM to CPA to LTV

The publisher doom loop

The messy middle of video

RIP traffic

Scenes from the rebundling

Sequencing

When data misleads

Puck's subs + ads formula

Editorial scorecards

The long run

The independent path

The next wave of B2B media

Media is still a hard business

Publisher-creator partnerships

More with less

Hollywood's doom loop

The pivot to events

Bloomberg Media CEO Scott Havens on why publishers should mostly embrace AI

Distribution disruption

‘Media is much harder than it looks’: A conversation with Hearst’s David Carey

The talent premium

Neil Vogel on why the Dotdash-Meredith deal still makes sense

Twilight of the open web

Dark patterns

Semafor and Puck bet on stars

Bloomberg Media’s Christine Cook on navigating change

AI in the Riviera

Hearst’s Lisa Howard on why media can’t quit ads

GroupM’s Kirk McDonald on the uncertain outlook for the ad economy

Cannexiety on the Côte

The labor-capital-tech nexus

Punchbowl’s Anna Palmer on building a new media brand

Media’s less glamorous future

Reforming advertising

The advertising cockroach

The China Project’s pivot to B2B and subscriptions

The super-empowered individual

B2B’s moment

The decline of webpages

Nostalgia

Ambient media

Where the media business goes next

The battle to control the interface

Elon Musk: Web 2.0 man

Brand lessons from political campaigns

The BuzzFeed News misalignment

Known unknowns of media in an AI era

In praise of friction

Should publishers go to war over AI?

Substack’s CEO on ads, bundling and what’s next

AI's coming media shakeout

The non-partisan news dream

Newsletters in a post-ZIRP era

Media's small-ball era

Formats

Media schadenfreude

Curtailed ambition

SVB blame games

RIP Recode

Panic at the LLM

Axel Springer's US ambitions

The Daily Upside's growth playbook

Changing lanes

The new subscription bundle

Chatting

The race to define AI

Chaotic energy

Optimism, AI and backlashes

Leverage

The Dispatch nears 40k paid subscribers

Villains

Real media

Ownership

Media's identity crisis

The AI effect

Newsletter growth

Hangovers

Audience-first local news