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Ian Edgar's avatar

I'm a bit late to this - catching up on my People vs Algorithm episodes. Since on the one hand you talk a lot about the SEO chop shops and on the other, the ambient media thing and the relative strength of podcasts, it might be useful or interesting to know about the idea of instrumental vs ritualized use of media - assuming you don't already. Coined by Alan Rubin, it matches well with much of what you're thinking about. https://psycnet.apa.org/record/1985-13929-001

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Steve Wax's avatar

Brian, you’ve developed a terrific voice here. I love your focus on a smaller (but, I’m sure, growing) dedicated audience. The Rebooting is not ambient, it’s totally engaging & useful!

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