A valuable lesson that so many fail to follow. Joe Pulizzi calls this the "content tilt" - it's all about finding that narrow niche, or as I often tell clients/business prospects "own the niche within the niche" and you can win the long game. Great stuff, Brian.
A valuable lesson that so many fail to follow. Joe Pulizzi calls this the "content tilt" - it's all about finding that narrow niche, or as I often tell clients/business prospects "own the niche within the niche" and you can win the long game. Great stuff, Brian.