Excellent points. Every media measurement tool is prone to some level of abuse. In the ancient times, print newspaper subscriptions had the "pass-around" -- a mysterious, rarely verified concept that every copy was shared on average 0.5 times, so you should multiply subs by 1.5 to capture all those people clamoring for news. Now that there's so many ways to measure, there are also many more ways to abuse them.
Great points. I’m so tired of people saying they are “killing it” instead of being authentic about what a tough road running a business is. Also VC has allowed unprofitable, unsustainable businesses to hype until they get bought for less than their funding and then everyone congratulates the founder on an exit. 🤷🏻♀️🤷🏻♀️🙄
Spot on. Great insight Brian!
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Brian, I have a unique perspective that I'd like to share with you. Let me know if you can make any time. Thanks, Matt Wasserlauf
Excellent points. Every media measurement tool is prone to some level of abuse. In the ancient times, print newspaper subscriptions had the "pass-around" -- a mysterious, rarely verified concept that every copy was shared on average 0.5 times, so you should multiply subs by 1.5 to capture all those people clamoring for news. Now that there's so many ways to measure, there are also many more ways to abuse them.
Great points. I’m so tired of people saying they are “killing it” instead of being authentic about what a tough road running a business is. Also VC has allowed unprofitable, unsustainable businesses to hype until they get bought for less than their funding and then everyone congratulates the founder on an exit. 🤷🏻♀️🤷🏻♀️🙄