While I personally love the notion of normalizing small numbers, this is sadly a conflict of interest to every large agency and business model linked to display oriented metrics.

Break the cycle (endless loop) of spending to drive scalable audiences and you're on the path towards normalizing small numbers. Until then, everyone will talk the talk but behind the scenes every agency is recommending and placing buys in direct opposition of this logic.

At least there are some of us out there walking the walk.

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