Love this article. As a 25 year Direct response (below the line) veteran I was preaching this in 1999. Direct response will be all media one day. Even before AOL, email, and the WWW we were analyzing data to grow slow, intelligently, and evergreen - understanding attrition attribution performance metrics churn stick LTV. 😂
Love this article. As a 25 year Direct response (below the line) veteran I was preaching this in 1999. Direct response will be all media one day. Even before AOL, email, and the WWW we were analyzing data to grow slow, intelligently, and evergreen - understanding attrition attribution performance metrics churn stick LTV. 😂