Formats are not be-all and end-all by themselves - and while formats did and do add distinctiveness to brands, they are still all commoditised one way or another. The real impact of formats comes when you become aware of how three key variables are connected between each other on a cohort basis - topics, formats and user needs. If and when you introduce that type of analysis as a norm, that's where the impact of each of the three variables becomes much more pronounced.
Good stuff, as ever. Actual substance counts most, though. Case in point: I find the Semafor format nice, but the content is disappointingly US-centric for a "global" brand.
Formats are not be-all and end-all by themselves - and while formats did and do add distinctiveness to brands, they are still all commoditised one way or another. The real impact of formats comes when you become aware of how three key variables are connected between each other on a cohort basis - topics, formats and user needs. If and when you introduce that type of analysis as a norm, that's where the impact of each of the three variables becomes much more pronounced.
Good stuff, as ever. Actual substance counts most, though. Case in point: I find the Semafor format nice, but the content is disappointingly US-centric for a "global" brand.