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And the spin-off: those inexorable word salad litanies which politicians and HR departments are fond of. Fluffy, smart lingo and sensible phrases repeated under the facade of synonym-al redundancy. I will say, it is a super-power, the way people can verbalize fluff on the fly.

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Totally agree Brian (and that's from someone who's a long form copy man ;)

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"It’s no coincidence that few Substacks have editors pushing the writers to be brief." 👏👏👏

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