Axel Springer has a pretty awful reputation in Germany. BILD is garbage in terms of both its content and its toxic office culture. Springer's only real paper in Germany, Die Welt, has never actually been profitable. The money is made with real estate and auto listings. I don't see them really getting the English-language market. Full disclosure: Döpfner personally fired me when he shuttered an English version of Die Welt 20 years ago!
Axel Springer has a pretty awful reputation in Germany. BILD is garbage in terms of both its content and its toxic office culture. Springer's only real paper in Germany, Die Welt, has never actually been profitable. The money is made with real estate and auto listings. I don't see them really getting the English-language market. Full disclosure: Döpfner personally fired me when he shuttered an English version of Die Welt 20 years ago!